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摘要：上海成功申辦2010年世界博覽會，為上海的城市建設(shè)、環(huán)境保護(hù)、經(jīng)濟(jì)和社會發(fā)展、提升城市品位和市民綜合素質(zhì)帶來了巨大的機(jī)遇和挑戰(zhàn)。世博會將帶來的主要經(jīng)濟(jì)效應(yīng)有：推動上海產(chǎn)業(yè)結(jié)構(gòu)的調(diào)整、帶動基礎(chǔ)設(shè)施建設(shè)的升級、對GDP的貢獻(xiàn)效應(yīng)、增加就業(yè)機(jī)會以及后續(xù)經(jīng)濟(jì)效應(yīng)等。另外，世博會還將給我們上海帶來其他效應(yīng)，如；推動發(fā)展中國家在國際經(jīng)濟(jì)活動中的參與度，提高上海的知名度和區(qū)域輻射效應(yīng)等。上海便利的交通設(shè)施和配套設(shè)施、良好的接待服務(wù)、合理的價位等優(yōu)勢，都為上海會展業(yè)的進(jìn)一步發(fā)展提供良好的條件。當(dāng)然，目前上海會展業(yè)的發(fā)展也存在著一些劣勢。針對以上這些優(yōu)勢和劣勢，發(fā)展上海會展業(yè)可以采用以下對策和建議：將會展業(yè)提升為支柱產(chǎn)業(yè)，強(qiáng)化其對經(jīng)濟(jì)的推進(jìn)作用，促進(jìn)會展業(yè)走向市場化和品牌化、實現(xiàn)規(guī)范化運(yùn)作、引進(jìn)和培養(yǎng)會展型人才、大力吸引外資，擴(kuò)大對外合作和交流。總之，我們要萬分珍惜舉辦2010年世博會的大好東風(fēng)，用新的突破和佳績，實現(xiàn)上海在新世紀(jì)的跨越式發(fā)展。

關(guān)鍵詞:世博會會展業(yè)

Abstract:ThesuccessofShanghaiwonthebiddingofWorldExposition2010bringgreatopportunityandchallengeforcityconstruction,environmentprotection,theeconomicandsocialdevelopment,increasingcityqualityandresidents’qualityofShanghai.ThemaineconomiceffectivenesswhichtheWorldExpositionnicebringus:pushforwardtheadjustmentofindustrialstructure,promoteupdatethebasicfacilities,thecontributioneffectivenesstoGDP,increasetheemploymentopportunities,follow-upeconomyeffectiveness.Besides,WorldExpositioncanbringusothereffectiveness.Forexample:pushforwardthedevelopingcountrieshavemoreopportunitiestoakeactivepartintheinternationaleconomicactivities,promotetheShanghaipopularity,districtradiationeffectivenessandetc.Theconvenienttransportfacilitiesandcoordinatedfacilities,goodreceptionservice,reasonablepriceandtheothersuperiorityallprovideShanghaiexpositionindustrialwithgoodcondition.ofcourse,thereexistedsomeinferiorpositionsinShanghaiexpositionindustrialatpresent.Wecanusethestrategiesandsuggestionsinaccordancewiththebothsuperiorityandinferiorpositionasfollows:upgradetheexpositionindustrialtopillarindustries.Strenghthenitsroleinpushingforwardtheeconomypromotetheexpositionindustrialtocometothemarketandhaveitsownbrand,realizetheoperationinstandardizeway,importanddevelopthetalentsforexposition,attracttheforeigncapital,expandthecooperationandcommunicationwithforeigncountry.Inaword,weshouldreallycherishtheopportunitytohosetheworldexposition,realizethedevelopmentofstridingacrossbymakinganewbreakthroughandgoodachievementsinnewcenturyinShanghai.

Keyword：WorldExhibition,ExhibitionIndustry